Attitudes in Reverse®

START THE CONVERSATION® | REVERSE AN ATTITUDE | SAVE A LIFE

Attitudes in Reverse
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                      Attitudes In Reverse or AIR® offers a comprehensive mental health plan to educate youth, from elementary level through college-age. AIR's programs are wrapped in messages of understanding, empathy and kindness towards all. At AIR, we believe that good mental health programming makes the best anti-bullying and suicide prevention plans. Breaking down stigma allows AIR to help identify youth who are at risk. Programs are also available for parents, teachers and all school staff. Certified AIR Dogs, therapy dogs, accompany all program presenters.


 


 

Back to School with Miki & Friends

Proceeds from all book sales goes directly to supporting school dogs.


 

Our Reviews

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AIR®'s Success in Schools

Scientific Research Further Proves the Effectiveness of the Coming Up for AIR® Program

While testimonials from educational professionals clearly indicate the effectiveness of Attitudes In Reverse's Coming Up for AIR® program, even more compelling is the evidence discovered through scientific analysis.

Jean Kirnan, PhD, Professor of Psychology at The College of New Jersey, and her colleagues conducted a study measuring increases in middle and high school students' mental health literacy resulting from participation in this program. The researchers also examined trends in help-seeking behavior, and their findings from both studies were recently published in the International Journal of Environmental Research and Public Health.

"Mental health literacy improved across gender and grade level (8th, 9th, and 10th)," the authors wrote. "While other programs measure intention, Coming Up for AIR measures actual behavior, as students can ask for help for themselves or a friend. Significant differences in self-referral were found for both grade level and presentation date. Self-referrals were significantly higher post-COVID-19 compared to pre-COVID-19, with middle schoolers increasing 90% and high school students increasing 36%."


 

Attitudes In Reverse® is partnering with The College of New Jersey's Testing and Assessment in Psychology Lab. AIR®
is grateful to the staff and students at the TAPlab who are performing an evidence-based program evaluation of AIR®'s programs. 

2025 Miki Open AIR® Event

We want to extend a heartfelt thank you to our sponsors, volunteers and attendees who helped make this year's

Miki & Friends OPEN AIR event a success.

Szaferman Lakind Attorneys at Law

Star & Stark

Oaks Integrated Care

Kappa Delta Rho / The College of New Jersey

West windsor Gives Back

Forever Hart Fit

Lightning Lacrosse

Michael Glazier

Certified Wealth Management & Investment

Princeton Brain & Spine

100 + Women Who Care Mercer Country

Knights of Columbus

TLC Hopes Program

Iggybragg Design

20 Paws Dog Training

Northfield Bank Foundation

 


Coming Up for AIR® Student Presentation Program

The AIR® student presentation is mental health education geared towards students, middle school through college age. It is a peer-led multi-modal presentation: PowerPoint, video, interactive discussion. It can be 45 to 60 minutes, depending upon class length, and can be offered during Physical Education, Health, Science, Social Studies/Humanities classes. The presentation can be delivered to individual classes, as well as a full auditorium of students. It is also available and recommended for Parent-Teacher-Student Associations and parent-only audiences. Click for more information


AIR® Awareness Outreach

Attitudes In Reverse® volunteers attend many different types of events to help start conversations about good mental health. These can be college health fairs, local community events, state mental health conferences and Supernatural conventions. Since therapy dogs are involved in our non-profit, we often find ourselves at dog events, where people normally do not talk about mental health or suicide. Click for more information. The coming up for AIR Student Presentation Program has a response rate of 35% of students ask for help after the presentation.


We could not accomplish our goals without the kindness and support of our Sustaining Sponsors. Thank you!


 


 

Latest Updates :

  • Attitudes In Reverse® Reinforces its Mission to Address Increasing Mental Health Challenges among Youth

    Attitudes In Reverse® Reinforces its Mission to Address Increasing Mental Health Challenges among Youth

    Attitudes In Reverse® Reinforces its Mission to Address Increasing Mental Health Challenges among Youth May Is Mental Health Awareness Month; May 7th Is National Children’s Mental Health Awareness Day   PRINCETON, NEW JERSEY (May 1, 2026) – While May holds a special meaning for individuals in the mental healthcare field, it is particularly poignant for…Read More »
  • Shoes draw attention to mental health

    Shoes draw attention to mental health

    Kenny Baker was kind-hearted, a star swimmer on two swim teams, and a lifeguard at the local YMCA. He had many friends and a girlfriend. Everyone loved him. At age 15 he was diagnosed with depression. Within a year, he was also diagnosed with a severe anxiety disorder. He was embarrassed by his illness, and…Read More »
  • Attitudes In Reverse® Honors Neelima Mahapatra and West Windsor Gives Back  as Partners in Hope

    Attitudes In Reverse® Honors Neelima Mahapatra and West Windsor Gives Back as Partners in Hope

    PRINCETON, NJ, October 2, 2025 – In addition to being residents of West Windsor, NJ, Neelima Mahapatra, Councilwoman Sonia Gawas and West Windsor Lions Club member Rachna Sharma have in common their connections with and support for Attitudes In Reverse® (AIR®), a Princeton-based nonprofit dedicated to saving lives through mental health and suicide prevention education.…Read More »
  • Attitudes In Reverse® Honors Joe Papa, Founder and CEO of TruVersity, as Champion of Hope

    Attitudes In Reverse® Honors Joe Papa, Founder and CEO of TruVersity, as Champion of Hope

    PRINCETON, NJ, September 24, 2025 –Since Joe Papa, Founder and CEO of TruVersity, had experienced depression with family members during his childhood, he was naturally drawn to supporting Attitudes In Reverse® (AIR®). “I really feel that they have such a great mission because they were reaching kids in such a unique way and giving them…Read More »
  • Attitudes In Reverse® Honors Radwa Saad, DMD, as Champion of Hope

    Attitudes In Reverse® Honors Radwa Saad, DMD, as Champion of Hope

    PRINCETON, NJ, September 10, 2025 – As a nationally recognized cosmetic and implant dentist at Dent Blanche Dental, Dr. Radwa Saad sees every day the physical impacts of stress, anxiety and depression, including teeth grinding, gum disease and neglected oral care. On a personal level, as a mother, she is deeply aware of the pressures…Read More »

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