Attitudes in Reverse®



                       Attitudes In Reverse® or AIR℠ offers a comprehensive mental health plan to educate youth, from elementary level through college-age. AIR's programs are wrapped in messages of understanding, empathy and kindness towards all. At AIR℠, we believe that good mental health programming makes the best anti-bullying and suicide prevention plans. Breaking down stigma allows AIR℠ to help identify youth who are at risk. Programs are also available for parents, teachers and all school staff. Certified AIR℠ Dogs, therapy dogs, accompany all program presenters.


Attitudes In Reverse® is partnering with The College of New Jersey's Testing and Assessment in Psychology Lab. AIR℠
is grateful to the staff and students at the TAPlab who are performing an evidence-based program evaluation of AIR's programs. 

Fox News - Shepard Smith Reporting - Kurt & Tricia Baker



Attitudes in Reverse is a proud partner of the 320 Festival.

Watch AIR's video during the festival at about 5:40 pm on May 10, 2020

Visit here for complete schedule of online events and how AIR joined this event.

2020 Miki Open AIR℠ Event

We want to extend a heartfelt thank you to our sponsors, volunteers and attendees who helped make this year's

Miki & Friends OPEN AIR event a success.

This year was different than most, and the weather wasn't ideal, but we appreciate everyone who shared this day with us.


Congratulations and Thanks Again for Successful Taste of Hope Event!

AIR℠ continues to achieve greater success each year with its  Taste of Hope℠ event.  Adding to the excitement of this year's affair was media coverage on News 12.

Congratulations again to Champions of Hope Jennifer D. Garofolo, MPH, MPA, US Head, Oncology Key Customer Marketing, GlaxoSmithKline, and Michael D. Mumola, Esq., Founding Partner of Kalavruzos Mumola Hartman & Lento, and Partner in Hope Chelsea Allen, Student Assistance Counselor, West Windsor-Plainsboro High School South.


Youth Mental Health First Aid

New date soon!

** You must complete both class times to receive YMHFA certification.

Youth Mental Health First Aid

October 2019 Graduates



Coming Up for AIR℠ Student Presentation Program

The AIR℠ student presentation is mental health education geared towards students, middle school through college age. It is a peer-led multi-modal presentation: PowerPoint, video, interactive discussion. It can be 45 to 60 minutes, depending upon class length, and can be offered during Physical Education, Health, Science, Social Studies/Humanities classes. The presentation can be delivered to individual classes, as well as a full auditorium of students. It is also available and recommended for Parent-Teacher-Student Associations and parent-only audiences. Click for more information

Attitudes In Reverse® is partnering with The College of New Jersey's Testing and Assessment in Psychology Lab. AIR℠
is grateful to the staff and students at the TAPlab who are performing an evidence-based program evaluation of AIR's programs. 


AIR℠ Awareness Outreach

Attitudes In Reverse® volunteers attend many different types of events to help start conversations about good mental health. These can be college health fairs, local community events, state mental health conferences and Supernatural conventions. Since therapy dogs are involved in our non-profit, we often find ourselves at dog events, where people normally do not talk about mental health or suicide. Click for more information

We could not accomplish our goals without the kindness and support of our Sponsors.

Thank you to our Sustaining Sponsors!



Latest Updates :

About AIR℠

About AIR℠

The mission of Attitudes In Reverse® (AIR™) is to educate society about mental health. People need to know that the best suicide prevention plan is a good mental health awareness program.



Each $2 donation enable AIR™ to present to one student. Will your $2 save a life? It just may. Please contribute what you can to help us Start THE Conversation™ and possibly save a life.

Presentations to Date



  • It is I who should be thanking you! The presentation brought a few students to Guidance, all of whom decided it was time to talk. We took it one step further with one senior girl who is having suicide ideations. She will be getting treatment immediately.

    Trenton School
  • During my time as Executive Director of the Governor’s Council on Mental Health Stigma, I personally witnessed the power of the AIR program, and its positive impact on young people. It was palpable, it was real, and there is no doubt in my mind that it made a difference in the lives of every participant, not just students, but parents and faculty as well.

    Celina Gray
    Acting Director of the NJ Governor's Council on Alcoholism & Drug Abuse; Former Executive Director of the NJ Governor's Council on Mental Health Stigma
  • Attitudes In Reverse® has provided our students with a most important resource. Due to the work of the AIR volunteers, our students know that they are not alone. They learn that the stigma associated with mental illness need not close them off from normal functioning….from happiness. There are people out there who will listen and help them when all seems lost. AIR tells them that they can…that they deserve the help they need.

    Mrs. Baker has related to me emails from our students thanking them for opening their eyes to the resources available, and perhaps more importantly, how to be that good listener for others. We hope to continue our relationship with AIR in the future for the benefit of our students.

    Michael Zapicchi
    Principal, West Windsor-Plainsboro High School North
  • AIR’s presentation in my high school building received overwhelming support from both faculty and students. Its message regarding erasing mental illness stigma and letting students know it’s okay to ask for help seemed to break down the barriers as several students came up after each presentation to ask for more information. Faculty members, including teachers, guidance counselors and administrators, have requested AIR to come back and present again. I look forward to continuing my relationship with AIR and helping our students get the support they need to achieve overall health and wellness.

    Julie Schick
    Director of Athletics, Health & Physical Education & Nurses at Perth Amboy Public Schools
  • The Attitudes in Reverse® Coming Up for AIR™ program highlighted some myths and facts about mental illness. The AIR presentation asked students to choose celebrities they felt had struggled with mental illness; the presentation then highlighted the successful paths and varied history of many famous people. Tricia Baker also told the students about the struggles they had witnessed within their own family; she shared their personal struggles with her son’s suicide, as well as others’ reactions to his passing away. This personal revelation touched a chord in many of the students and staff at Schor. Students appeared interested in the program and it brought to light concerns that encouraged the students to reach out to the counseling department.

    AIR’s presentation creates a comprehensive picture of mental health. AIR volunteers work to make sure that students are aware that many people struggle with mental illness and that there are many people to whom the students can reach out to ask for help. I think that this is a great presentation for 7th and 8th graders.

    Kaitlin G. Gonzales, Psy.M
    Behaviorist/School Psychologist Theodore Schor Middle School
  • I currently live in Macon, Georgia and teach psychology courses at a technical college. I hope to utilize my own passion for mental health advocacy by bringing the AIR program to Georgia. Each semester I tell my students about AIR, and some have shared with me their own personal stories in relation to AIR’s message. When students began to open up I felt first hand power of AIR’s message. My hope is that one day the AIR program will not only be in every state across the US, but also help people worldwide to understand the complications and pain of suicide and mental illness.

    Karen Jolley
    Masters in Family Studies, Mercer University Psychology; Professor, Central Georgia Technical College

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