Cheryl was raised in the North Jersey village of Ridgewood and attended Ridgewood High School with a specialty in occupational graphics. She received a Bachelor of Fine Arts from School of Visual Arts in NYC while studying under some of the most prominent ad agency professionals in the industry.
An entrepreneur at heart, Cheryl launched a freelance graphic design business which supported local ad (B2B) and promotion (B2C) agencies, eventually joining one of them as an art director. This is where she met her husband, Joel, who would become her business and life partner early in their respective careers.
Together Joel and Cheryl established a successful boutique graphic design studio that supports corporate communications and sales branding initiatives. Along with print/digital solutions, they branched out into specialty large format architectural graphics for murals and acoustic panels.
As an avid connector and in collaborative spirit, Cheryl recently launched Princeton Living – an exclusive publication for Princeton residents. She has enjoyed connecting local residents and businesses together while helping to build awareness for our local non profits.
On her own time, Cheryl enjoys the peace of the outdoors and loves to spend time traveling, gardening and walking…most often with dogs in her care. Cheryl’s greatest joy is to watch their daughter, Kristen, succeed in her pursuit to become a veterinary doctor. We welcome Cheryl as part of the AIR team and look forward to all she will bring to our mission of hope and healing.